Job Description: Social Media Manager and Strategist
Position Overview:
Deborah Brosnan & Associates is a dynamic environmental consulting company focused on creating solutions to environmental and climate risks. The company works with private sector, governments and communities and has a focus on coastal and marine resilience. As part of the company’s marketing effort, we are seeking to engage a highly skilled and creative Social Media Manager and Strategist to join our dynamic team on a contractual basis. The ideal candidate will manage and enhance our presence across Instagram, LinkedIn, Facebook, and YouTube. This role involves content creation, strategic planning, and analyzing engagement metrics to drive our social media strategy and achieve our business goals. The focus is on using a marketing approach to effectively communicate with clients engage potential clients, showcasing our work, and providing meaningful content to our
audience.
Key Responsibilities:
Additional Responsibilities:
We are looking for a proactive and organized individual who can take charge of our social media and communication efforts, ensuring consistency and maximizing outreach.
To Apply:
Please send over your
Position Overview:
Deborah Brosnan & Associates is a dynamic environmental consulting company focused on creating solutions to environmental and climate risks. The company works with private sector, governments and communities and has a focus on coastal and marine resilience. As part of the company’s marketing effort, we are seeking to engage a highly skilled and creative Social Media Manager and Strategist to join our dynamic team on a contractual basis. The ideal candidate will manage and enhance our presence across Instagram, LinkedIn, Facebook, and YouTube. This role involves content creation, strategic planning, and analyzing engagement metrics to drive our social media strategy and achieve our business goals. The focus is on using a marketing approach to effectively communicate with clients engage potential clients, showcasing our work, and providing meaningful content to our
audience.
Key Responsibilities:
- Content Creation: Design and produce high-quality graphics, posts, reels, and videos tailored to each social media platform.
- Caption Curation: Write engaging and relevant captions for all posts, ensuring alignment with brand voice and messaging.
- Platform Management: Upload content to Loomly for approval, manage deployment schedules, add relevant tags, and share content appropriately.
- Story Sharing: Share media interviews, conferences, and other relevant content on stories, ensuring proper linking and content creation.
- YouTube Management: Upload and manage videos, link appropriate accounts, and configure settings for optimal channel performance.
- Website Management: Assist in managing the business website by creating and designing graphics, editing layouts, and curating materials to maintain an aesthetically pleasing and functional site.
- Newsletter and Handouts: Design and curate newsletters, handouts, and presentations as required.
- Analytics and Reporting: Review and analyze the performance of each post, be able to identify trends, and make data-driven recommendations for future content.
- Engagement Management: Monitor and manage messages and engagement across all social media platforms, ensuring timely and appropriate responses.
- Content Organization: Upload and organize photos and videos into Dropbox for streamlined content creation and management.
Additional Responsibilities:
- Contact List Management: Organize and consolidate contact lists from various sources (emails, business cards, Constant Contact) to ensure effective follow-up and client engagement.
- Communications and Newsletters: Develop and manage regular communications, including quarterly newsletters, to update clients on accomplishments and newscoverage (CNN, NBC, BBC).
- Social Media and Digital Marketing: Focus on enhancing our social media presence with a marketing and brand approach, especially on LinkedIn and Instagram. Post content such as event announcements and fieldwork highlights, aligning it with our newsletters and other communications.
- Proven experience as a Social Media Manager with a Marketing understanding or similar role.
- Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
- Strong writing and editing skills with attention to detail.
- Familiarity with social media management tools (e.g., Loomly, Hootsuite).
- Analytical skills to interpret social media metrics and trends.
- Excellent organizational and multitasking abilities.
- Creative mindset with the ability to think outside the box.
- Strong communication and interpersonal skills.
- Experience with website management and design (e.g., WordPress, Squarespace).
- Knowledge of SEO and content marketing strategies.
- Understanding of current social media trends and best practices.
- Proficiency in using LOOMLY for scheduling and posting social media content.
- Experience with CONSTANT CONTACT for managing contacts and sending
- newsletters.
- Ability to create compelling reels and video content from existing clips.
- This is a part-time, contract position
- The position is virtual – we are open to an in office option in Washington DC
- The contractor will need to have a solid understanding of marketing communication and social media, particularly on LinkedIn and Instagram.
- The contractor should be able to create and manage content that aligns with our strategy to establish brand visibility and grow our following.
We are looking for a proactive and organized individual who can take charge of our social media and communication efforts, ensuring consistency and maximizing outreach.
To Apply:
Please send over your
- Resume/CV
- Examples of your previous work, including accounts managed, graphics created, etc.
- Additionally: Any portfolios/websites of your work